ALDI

Christmas 2022

You Can't Overcook Christmas

 

Working closely alongside the designer, I helped bring the ALDI Christmas 2022 campaign to life across out-of-home and in-store environments. From large-format billboards to point-of-sale displays and eDMs, I was hands-on in creating polished, production-ready assets that maintained the festive spirit at every touchpoint.

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Every asset was crafted with precision and attention to detail, ensuring the campaign looked cohesive, bold, and engaging whether it appeared on a city street, in-store, or in inboxes. And yes—we made sure to sprinkle a little extra festive magic wherever we could, adding visual flair that captured the joy and excitement of the season.

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The project was fast-paced and highly collaborative, pushing creative ideas from concept to execution across multiple formats while keeping the campaign sparkling, fun, and on brand.