Commonwealth Bank

Working on the CommBank account for nearly 5 years through three re-brands. I created assets for every part of the brand from press, large scale out of home roll-outs, social to 5HTML banners and everything in between.

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Some of the campaign highlights were; Implementing the recommendations of the Royal Commission. CommBank was committed to becoming a simpler, better bank. In order to show the public these changes M&C Saatchi launched "Better for You.' Over 46 weeks we created weekly press and social proof points, detailing the changes the bank was making. This was accented with street furniture and OOH. This was an extremely high paced campaign with over 100 dispatches a week, occasionally and anything could change at any minute.

 

'The Next Chapter' an initiative to help survivors of financial abuse to get financial help to get them back on their feet. Working with leading experts in the field and organisations to fund studies, scholarships and training within financial and family counselling, to help equip Australia to end the cycle of abuse. We created a suite of digital and print assets to bring attention to the program.

 

I have added some work from other campaigns to show a range of work I have done for the bank.​