Sydney Morning Herald

Minds Wide Open

 

I worked closely alongside designers, art directors, and retouchers to deliver the finished artwork for the Minds Wide Open campaign, bringing the creative vision to life across a wide range of formats and environments. My role focused on translating big, conceptual ideas into polished, production-ready assets—ensuring consistency, precision, and impact at every scale.

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The campaign rolled out across press, large-format out-of-home, digital out-of-home, bus sides, tram supersides, social, and digital display. Each placement required careful attention to detail, technical accuracy, and adaptability, with assets optimised to perform seamlessly across both physical and digital spaces.

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Working at pace and at scale, I ensured every execution maintained the integrity of the creative while meeting tight production timelines and media specifications. The result was a cohesive, high-impact campaign that lived confidently across the city and on screen.